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Addiction as Consumer Choice: Exploring the Cognitive Dimension - Rilegato

Libro 1 di 60: Routledge Studies in Marketing

Foxall, Gordon

 
9780415703208: Addiction as Consumer Choice: Exploring the Cognitive Dimension
Rilegato
ISBN 10: 0415703204 ISBN 13: 9780415703208
Casa editrice: Routledge, 2016

Sinossi

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior?

The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction.

The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.

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Informazioni sull'autore

Gordon R. Foxall is Distinguished Research Professor at Cardiff University, and Visiting Professor in Economic Psychology at the University of Durham, UK.

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Editore
Routledge
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
0415703204
ISBN 13 
9780415703208
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
238
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania