Retailing in Emerging Markets: A policy and strategy perspective - Rilegato

Rilegato

ISBN 10: 0415730872 ISBN 13: 9780415730877

Casa editrice: Routledge, 2014

Riassunto

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.

While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.

This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Su questo libro

Informazioni sull'autore

Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0415730872
• ISBN 13: 9780415730877
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 280
• Redattore: Mukherjee Malobi, Cuthbertson Richard, Howard Elizabeth
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania