Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions - Brossura

Libro 1 di 7: Routledge Library Editions: Tourism
 
9780415751476: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

Sinossi

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Multivolume collection by leading authors in the field

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9780415812719: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

Edizione in evidenza

ISBN 10:  0415812712 ISBN 13:  9780415812719
Casa editrice: Routledge, 2012
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