Articoli correlati a Multinationals and Europe 1992 (RLE International Business):...

Multinationals and Europe 1992 (RLE International Business): Strategies for the Future - Brossura

Libro 15 di 20: Routledge Library Editions: International Business
 
9780415751957: Multinationals and Europe 1992 (RLE International Business): Strategies for the Future
Brossura
ISBN 10: 0415751950 ISBN 13: 9780415751957
Casa editrice: Routledge, 2014

Sinossi

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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Informazioni sull'autore

B. Bürgenmeier, J. L. Mucchielli

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Editore
Routledge
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0415751950
ISBN 13 
9780415751957
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
272
Redattore
Burgenmeier Beat, Mucchielli Jean-Louis
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania