Business Model Innovation: Concepts, Analysis, and Cases - Brossura

Afuah, Allan

Brossura

ISBN 10: 0415817404 ISBN 13: 9780415817400

Casa editrice: Routledge, 2014

Riassunto

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from:

• Crowdsourcing and open innovation

• Long Tails

• Social media

• Disruptive technologies

• Less-is-more innovations

• Network effects

• Scarcity of complementary capabilities

The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

Su questo libro

Informazioni sull'autore

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0415817404
• ISBN 13: 9780415817400
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 376
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania