Planning Advertisements (RLE Advertising) - Rilegato

Russell, Gilbert

Rilegato

ISBN 10: 0415817994 ISBN 13: 9780415817998

Casa editrice: Routledge, 2013

Riassunto

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Su questo libro

Contenuti:

1. Planning an Approach to Advertisements  2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message  3. Planning the Advertiser’s Message – 1  4. Planning the Advertiser’s Message – 2  5. Twenty Ways of Planning Advertisements  6. Planning Advertisements Design  7. Planning a Form Letter  8. Using the Hoardings  9. Planning a Poster  10. Planning Advertising to the Retail Trade  11. Planning Advertisement Films and Broadcasting  12. The Advertiser in Search of an Agent.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2013
• ISBN 10: 0415817994
• ISBN 13: 9780415817998
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 204