Digital Marketing: A Practical Approach

Valutazione media 3,5
( su 4 valutazioni fornite da Goodreads )
 
9780415834834: Digital Marketing: A Practical Approach

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Alan Charlesworth  is a Senior Lecturer in Marketing and Digital Marketing, and has been involved in online marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

Review:

A practical manual on how to do digital marketing from the ground up.
Duncan Shaw, Lecturer in Information Systems, Nottingham University Business School, UK

The second edition of Digital Marketing by Alan Charlesworth offers a great overview of the latest trends and opportunities offered. Essential topics such as search engines, social media and their integration with marketing communications are outlined in an accessible way and offer a great starting point for anyone who has no background in digital marketing.
Dr Aleksej Heinze, Senior Lecturer, Salford Business School, University of Salford, UK

This work is based upon the author’s academic and organizational experience and as such provides an illuminating account of digital marketing. A pragmatic book that identifies and discusses the key concerns of digital marketers. Its commentary is grounded with references to real life examples. This book is a very readable text, which pulls no punches and addresses a range of topics. Therefore, this book will be of interest to those new to digital marketing, undergraduate students and more seasoned marketing practitioners.
Dr Michael Cassop Thompson, Senior Lecturer, Leeds Metropolitan University, UK

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 10
Da
Rem Distributors
(NORWALK, CT, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Condizione sovraccoperta: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Codice libro della libreria EXC_9780415834834_T&F07032K17_42

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,61
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,38
In U.S.A.
Destinazione, tempi e costi

2.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 14
Da
Book Park
(Southfield, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Brand New Book. Codice libro della libreria 041583483XBYR

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,08
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Charlesworth, Alan
Editore: Routledge
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi PAPERBACK Quantità: 1
Da
BOOKER C
(Kalamazoo, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge. PAPERBACK. Condizione libro: New. 041583483X New softcover book. 2nd Edition. DAILY SHIPPING!. Codice libro della libreria 30117-261

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 37,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,24
In U.S.A.
Destinazione, tempi e costi

4.

Charlesworth, Alan
Editore: Routledge
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 1
Da
textbook_rebellion
(Troy, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge. Condizione libro: New. 041583483X Choose Expedited shipping for fastest delivery. Satisfaction Guaranteed. Orders ship within 1-2 business days w/ free USPS tracking. Codice libro della libreria Z041583483XZN

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,42
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,27
In U.S.A.
Destinazione, tempi e costi

5.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 5
Da
firstbookstore
(New Delhi, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-131882

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 43,68
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

6.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 2
Da
Bookshub
(Karol Bagh, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Customer satisfaction our priority. Codice libro della libreria ABE-FEB-41809

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 44,15
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

7.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 2
Da
EBOOKSTORE2010
(New Delhi, ND, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Codice libro della libreria SHUB41809

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 44,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: India a: U.S.A.
Destinazione, tempi e costi

8.

Alan Charlesworth
Editore: Taylor and Francis 2014-05-22, London (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor and Francis 2014-05-22, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,27
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Alan Charlesworth
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.This new, second edition builds on the first edition s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. Codice libro della libreria AAU9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,32
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Alan Charlesworth
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. Codice libro della libreria AAU9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,38
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro