Digital Marketing: A Practical Approach

Valutazione media 3,5
( su 4 valutazioni fornite da GoodReads )
 
9780415834834: Digital Marketing: A Practical Approach

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

A practical manual on how to do digital marketing from the ground up.
Duncan Shaw, Lecturer in Information Systems, Nottingham University Business School, UK

The second edition of Digital Marketing by Alan Charlesworth offers a great overview of the latest trends and opportunities offered. Essential topics such as search engines, social media and their integration with marketing communications are outlined in an accessible way and offer a great starting point for anyone who has no background in digital marketing.
Dr Aleksej Heinze, Senior Lecturer, Salford Business School, University of Salford, UK

This work is based upon the author’s academic and organizational experience and as such provides an illuminating account of digital marketing. A pragmatic book that identifies and discusses the key concerns of digital marketers. Its commentary is grounded with references to real life examples. This book is a very readable text, which pulls no punches and addresses a range of topics. Therefore, this book will be of interest to those new to digital marketing, undergraduate students and more seasoned marketing practitioners.
Dr Michael Cassop Thompson, Senior Lecturer, Leeds Metropolitan University, UK

L'autore:

Alan Charlesworth  is a Senior Lecturer in Marketing and Digital Marketing, and has been involved in online marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Alan Charlesworth
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. 242 x 188 mm. Language: English . Brand New Book. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. Codice libro della libreria AA69780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,77
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

2.

Alan Charlesworth
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. 242 x 188 mm. Language: English . Brand New Book. Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. Codice libro della libreria AA69780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

3.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 1
Da
Rem Distributors
(NORWALK, CT, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Condizione sovraccoperta: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Serving customers since 2006. Thousand of satisfied customers!. Codice libro della libreria EXC_9780415834834_T&F07032K17_42

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,48
Da: U.S.A. a: Italia
Destinazione, tempi e costi

4.

Alan Charlesworth
Editore: Taylor & Francis Ltd 2014-05-22, London (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor & Francis Ltd 2014-05-22, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,54
Da: Regno Unito a: Italia
Destinazione, tempi e costi

5.

Alan Charlesworth
Editore: Routledge (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2014. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,63
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 11,55
Da: Regno Unito a: Italia
Destinazione, tempi e costi

6.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: 1
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804158348340000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 58,25
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

7.

Alan Charlesworth
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 1
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Not Signed; Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succee. book. Codice libro della libreria ria9780415834834_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 52,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,54
Da: Regno Unito a: Italia
Destinazione, tempi e costi

8.

CHARLESWORTH, ALAN
Editore: Routledge (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 1
Da
Herb Tandree Philosophy Books
(Stroud, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2014. Paperback. Condizione libro: NEW. 9780415834834 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0705810

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 51,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 9,24
Da: Regno Unito a: Italia
Destinazione, tempi e costi

9.

Alan Charlesworth
Editore: Routledge (2014)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Quantità: > 20
Print on Demand
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2014. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780415834834

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 50,95
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 11,55
Da: Regno Unito a: Italia
Destinazione, tempi e costi

10.

Charlesworth, Alan
Editore: Routledge (2016)
ISBN 10: 041583483X ISBN 13: 9780415834834
Nuovi Paperback Quantità: 1
Print on Demand
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780415834834_lsuk

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,54
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro