Text and Image: A Critical Introduction to the Visual/Verbal Divide - Rilegato

Bateman, John

 
9780415841979: Text and Image: A Critical Introduction to the Visual/Verbal Divide
Rilegato
ISBN 10: 0415841976 ISBN 13: 9780415841979
Casa editrice: Routledge, 2014

Sinossi

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.

Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.

Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

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Informazioni sull?autore

John A. Bateman is Professor of Appliable English Linguistics at the University of Bremen, Germany and has been teaching courses with significant multimodal components for many years. His publications include Multimodality and Genre (2008), and Multimodal Film Analysis (with Karl-Heinrich Schmidt, 2012)

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Editore
Routledge
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0415841976
ISBN 13 
9780415841979
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
292
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780415841986: Text and Image: A Critical Introduction to the Visual/Verbal Divide

Edizione in evidenza

ISBN 10:  0415841984 ISBN 13:  9780415841986
Casa editrice: Routledge, 2014
Brossura