Promoting Nonprofit Organizations: A Reputation Management Approach - Brossura

Kinzey, Ruth Ellen

 
9780415899277: Promoting Nonprofit Organizations: A Reputation Management Approach
Brossura
ISBN 10: 0415899273 ISBN 13: 9780415899277
Casa editrice: Routledge, 2013

Sinossi

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
0415899273
ISBN 13 
9780415899277
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
248
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780415899260: Promoting Nonprofit Organizations: A Reputation Management Approach

Edizione in evidenza

ISBN 10:  0415899265 ISBN 13:  9780415899260
Casa editrice: Routledge, 2013
Rilegato