Sinossi
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
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Informazioni sull?autore
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
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The Customer Century: Lessons from World Class Companies in Integrated Communications
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Editore:
Taylor & Francis Group, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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