Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle - Rilegato

Rilegato

ISBN 10: 0415946824 ISBN 13: 9780415946827

Casa editrice: Routledge, 2004

Riassunto

A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

Su questo libro

Informazioni sull?autore

Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0415946824
• ISBN 13: 9780415946827
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 246
• Redattore: Bystrom Dianne G., Robertson Terry, Banwart Mary Christine, Kaid Lynda Lee
• Contatto del produttore: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Germania