Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media - Brossura

Libro 53 di 231: Routledge Communication

Potter, Robert F.; Bolls, Paul

 
9780415994149: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
Brossura
ISBN 10: 0415994144 ISBN 13: 9780415994149
Casa editrice: Routledge, 2011

Sinossi

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

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Informazioni sull?autore

Robert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potter’s work can be found at www.theaudioprof.com.

Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University.

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Editore
Routledge
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0415994144
ISBN 13 
9780415994149
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
310
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780805862867: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media

Edizione in evidenza

ISBN 10:  0805862862 ISBN 13:  9780805862867
Casa editrice: Routledge, 2011
Rilegato