Response Variation Encountered With Different Questionnaire Forms (Classic Reprint): An Experimental Study of Selected Techniques Used in Agricultural ... Marketing Research (Classic Reprint) - Brossura

Levine, Daniel Bernard

Brossura

ISBN 10: 0428457983 ISBN 13: 9780428457983

Casa editrice: Forgotten Books, 2018

Riassunto

A practical look at how question wording and recall periods affect survey results.

This nonfiction study summarizes an experimental survey of consumer purchases for seven food items. It compares how recall length and different interview wording influence reported purchases and expenditures. The report also explains sampling design, data collection methods, and how standard errors are estimated and interpreted.

• Learn how multiple survey procedures were tested within a national sample.


• See how recall period length can shift reported quantities and expenditures.


• Understand how researchers assess sampling error and differences between subgroups.


• Explore practical considerations for designing and interpreting market and consumer surveys.

Ideal for researchers and students in marketing, economics, and survey methodology seeking concrete examples of experimental design and data interpretation.

Dettagli dell'edizione

• Editore: Forgotten Books
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0428457983
• ISBN 13: 9780428457983
• Rilegatura: Copertina flessibile
• Numero di pagine: 49
• Contatto del produttore: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Regno Unito
• Persona responsabile: Bärenreiter-Verlag Karl Vötterle GmbH & Co. KG; bscheuch@baerenreiter.com; ; Heinrich-Schütz-Allee 35-37; Kassel; Germania; 34131; Germania