Articoli correlati a Practice of Advertising
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The Practice of Advertising
Editore:
Heinemann, London England, 1978
ISBN 10: 0434903620
ISBN 13: 9780434903627
Antico o usato
Soft cover
Da: The London Bookworm, East Sussex, Regno Unito
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: Good. 1st Paperback Edition. Paperback. Couple of small marks to cover. Published on behalf of the CAM Foundation and the Institute of Marketing. Contents: preface. Biographical Notes. Introduction. Marketing and the Function of Advertising Within It. The Advertiser. The Advertising Agency. Media. Sales Promotion and Merchandising. Creativity. Production Processes. Consumer Research. Media Research. Media Planning. Rules and Advertising. International Advertising. Training For a Career in Advertising. Appendix: Trade and Professional Bodies. Index. 196 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Codice articolo 088293
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Spedizione EUR 28,51
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