Positioning: The Battle for Your Mind - Brossura

Libro 17 di 81: MARKETING/SALES/ADV & PROMO

Ries, Al

 
9780446347945: Positioning: The Battle for Your Mind
Brossura
ISBN 10: 0446347949 ISBN 13: 9780446347945
Casa editrice: Grand Central Pub, 1987

Sinossi

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

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Product Description

Book by Al Ries Jack Trout

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Grand Central Pub
Data di pubblicazione
1987
Lingua
Inglese
ISBN 10 
0446347949
ISBN 13 
9780446347945
Rilegatura
Copertina flessibile
Contatto del produttore
non disponibile
Persona responsabile
non disponibile