Word of Mouse: The Marketing Power of Collaborative Filtering - Rilegato

Riedl, John; Konstan, Joseph; Vrooman, Eric

Rilegato

ISBN 10: 0446530034 ISBN 13: 9780446530033

Casa editrice: Business Plus, 2002

Riassunto

At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Su questo libro

Product Description

Book by Riedl John Konstan Joseph Vrooman Eric

Dettagli dell'edizione

• Editore: Business Plus
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0446530034
• ISBN 13: 9780446530033
• Rilegatura: Copertina rigida
• Numero di pagine: 288
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile