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Bestselling author Harry Beckwith reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.
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Informazioni sugli autori
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.
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What Clients Love
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What Clients Love
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What Clients Love: A Field Guide to Growning Your Business
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What Clients Love: A Field Guide to Growning Your Business
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What Clients Love: A Field Guide to Growning Your Business
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR006087285
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What Clients Love : A Field Guide to Growing Your Business
Editore:
Grand Central Publishing, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Reprint. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 6550754-6
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What Clients Love : A Field Guide to Growing Your Business
Editore:
Grand Central Publishing, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Reprint. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5003542-6
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Foto dell'editore
What Clients Love : A Field Guide to Growing Your Business
Editore:
Grand Central Publishing, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Reprint. Used book that is in clean, average condition without any missing pages. Codice articolo 9057052-6
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What Clients Love
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Little, Brown and Company, US, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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Da: Rarewaves USA, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations. Codice articolo LU-9780446556026
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