SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Spese di spedizione:
EUR 2,92
Da: Regno Unito a: Italia
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9780446672313-GDR
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780446672313
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products. Codice articolo B9780446672313
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo DB-9780446672313
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780446672313
Descrizione libro Taschenbuch. Condizione: Neu. Neuware -SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree. Codice articolo 9780446672313
Descrizione libro Condizione: New. pp. 272. Codice articolo 26770872
Descrizione libro Condizione: New. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products. Num Pages: 256 pages. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 190 x 126 x 18. Weight in Grams: 206. . 2012. Reprint. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9780446672313
Descrizione libro Condizione: New. pp. 272. Codice articolo 8158439
Descrizione libro Taschenbuch. Condizione: Neu. Neuware -SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree. 272 pp. Englisch. Codice articolo 9780446672313