Articoli correlati a Selling the Invisible: A Field Guide to Modern Marketing
Sinossi
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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Informazioni sull'autore
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Selling The Invisible: A Field Guide to Modern Marketing
Editore:
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condizione: Very Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Codice articolo 00108455630
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Foto dell'editore
Selling The Invisible: A Field Guide to Modern Marketing
Editore:
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Antico o usato
Paperback
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Codice articolo 00104103856
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Da: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0446672319.VG
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Selling The Invisible: A Field Guide to Modern Marketing
Editore:
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condizione: Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Codice articolo CIN0446672319G
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Selling the Invisible: A Field Guide to Modern Marketing
Editore:
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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