Brossura

ISBN 10: 0446673439 ISBN 13: 9780446673433

Casa editrice: Warner Business Books, 1998

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

From the Publisher:

"Dr. Tony Alessandra's work brilliantly provides effective insights for improving communication in any and all situations. Everyone will benefit from reading The Platinum Rule." John Gray, Ph.D., Author, Men Are From Mars, Women Are From Venus

"The Platinum Rule is Chicken Soup for the Head! It gives fun and useful insights as to how to enhance both business and personal relationships. Tony Alessandra is a master at this and I recommend that you read it often." Jack Canfield, Co-author, Chicken Soup for the Soul

"The Platinum Rule breaks all the old rules of communications. It is full of take action strategies that cut like a laser to the heart of the human personality... yours and your customer's. Don't underestimate the power of this fine book. A learning and earning tool for the times." Harvey Mackay, Author, Swim with the Sharks Without Being Eaten Alive

"The Platinum Rule is the priceless key to unlocking the door to empowerment, productivity and all business and personal relationships. It is simply the most important leadership concept I have learned in all of my life!" Denis Waitley, Author, Empires of the Mind and The Psychology of Winning

"This fascinating book will help everyone in their daily interaction with other people by allowing a clear understanding of what style will work with each individual. Much helpful and empowering information is encompassed in this great book, yet it is written in an easy-to-read style. Tony, who happens to be a great speaker, has found a way to bring that same passion to the written word." Les Brown, CPAE, Author, Live Your Dreams

"This book is a hoot! You'll recognize yourself and all your contacts immediately. Now you can work in a group, sell a concept, negotiate a contract, even be a better dating partner, simply by appealing to other's needs on their level. THIS platinum will be your most precious resource." Kathy Levine, Host, QVC Inc.

"Insightful, spiritual and practical, all packed into one powerful book." Wayne Dyer, Author, Your Erroneous Zones and Your Sacred Self

"Tony Alessandra has written a book that will be essential in the future. As technology expands, human skills will be even more vital to keep us connected beyond the electronic level. The Platinum Rule shows you how to transcend technology and get spectacular results with people." Daniel Burrus, Technology Forecaster, Author, TechnoTrends.

"Tony Alessandra and Michael O'Connor are two of the best. The Platinum Rule is a must read for all of us who want to be better in our interactions with others." Ken Blanchard, Co-author, The One-Minute Manager and Everyone's a Coach

"In this era where motivational and self-help books have adopted a mysterious jargon all their own, this simply written but special book is a true treasure. Apply The Platinum Rule to your own activities, each day, and watch your career and your life change for the better. A great book! " Og Mandino Author/ Speaker

"Great book! Lots of very practical information about how to get in the "other person's shoes" and exceed their expectations. The Platinum Rule teaches you how to surprise, not just satisfy, the customer and lead, not follow, the competition. It's worth more than gold for anyone in business." Robert Kriegel, Ph.D., Author, If It Ain't Broke...Break It and Sacred Cows Make The Best Burgers

"An extremely useful and illuminating book on leadership styles -- but more importantly: a book that will give all managers some important insights about themselves." Warren Benis, Distinguished Professor and Founding Chairman of USC's Leadership Institute, Author, On Becoming a Leader, An Invented Life, and Why Leaders Can't Lead

"The Platinum Rule is a blueprint for getting everything you want. As you read this magnificent book, you'll learn how to make your world work for you." Mark Victor Hansen, Co-author, Chicken Soup for the Soul Series

"The ability to communicate effectively with others is the key to success and happiness. Tony Alessandra has written the most important, practical, and effective book ever imagined. Everyone should read it!" Brian Tracy, Author, Maximum Achievement

"Alessandra and O'Connor have given us a valuable guide to understanding the human resource. They show us in many ways how people are always our greatest asset." Charles Garfield, Ph.D., Author, Second to None and Peak Performers

"If you want to become a better salesperson, negotiator and communicator, read The Platinum Rule. It's the key to getting others to do what you want." Michael LeBouef, Author, How To Win Customers And Keep Them For Life

"The Platinum Rule is communication and relational genius, translated into a very simple, daily philosophical approach that gets results. Well done, Tony!" Jim Rohn, CPAE, Author, The Five Major Pieces to the Life Puzzle,

"If you want to know how to communicate and connect with others -- to get results -- read this book. Tony and Michael have taken a great theme and given it new meaning." Bert Decker, Author, You've Got To Be Believed To Be Heard and High Impact Communication

"Tony Alessandra not only explains why we're so successful with some people while getting nowhere with others, he unlocks the doors to communicating with the very people we've found to be most difficult! And what a delight to discover it's so easy with The Platinum Rule." Paul and Sarah Edwards, Authors, Making It on Your Own

"For 20 years I've known and admired Tony Alessandra. The Platinum Rule is truly his "master work." It is a fun read with substantial research behind it. Tony and Michael O'Connor are the two Ph.D.s to listen to on this topic. Nobody has more to offer on this subject...nobody." Jim Cathcart, Author of Relationship Selling, Professional Speaker

"No one makes it to the top alone. In business and finance the success we achieve is in direct proportion to our ability to understand and communicate with people - our customers, our employer, and ourselves. Drs. Alessandra and O'Connor have cracked the code of the perplexing human personality. Communicating with people on their terms, not our own, is the key to creating an efficient staff, a loyal customer base, and mutually profitable business relationships - all of which result in higher productivity and increased earnings potential. The Platinum Rule is the single most effective tool for learning how to get exactly what we want in life by helping others get exactly what they want - the win-win we're all seeking. How could anyone interested in maximum achievement not know The Platinum Rule? Buy this book. Read it. Become its student and put its extraordinary technologies to use immediately for Platinum results." Tod Barnhart, Author, The Five Rituals of Wealth

"Understanding not only your own personality type, but also that of others is vitally important to all relationships. The Platinum Rule offers clear and quick guidance on identifying and understanding those who think differently from you and improving your relationship with them. Whether you are looking for help with personal or professional relationships, you will find easy to apply answers in The Platinum Rule." Florence Littauer, President, CLASS Speakers, Inc. Speaker/Author, Personality Plus, Put Power in Your Personality

About the Author:

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom line. Companies learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. He earned his MBA from the University of Connecticut – and his PhD in marketing from Georgia State University. Dr. Alessandra is president of Online Assessments, a company that offers online multi-rater assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. Dr. Alessandra is a widely-published author with 14 books translated into 17 foreign languages, including Charisma; The Platinum Rule; Collaborative Selling ; and Communicating at Work . He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.