Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.
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JOANNE S. BLACK lives in Greenbrae, California.Review:
"Effective selling begins with a steady supply of leads. This book gives them practical answers and useful tools." -- —Neil Rackham, researcher, writer and author of SPIN Selling.
"In business, standing out is critical to success, and Joanne Black hits a home run with NO MORE COLD CALLING." -- —Jane Edwards, President, Creed & Creed International
"Joanne Black’s NO MORE COLD CALLING provides a system that will heat up your business—and your career"" -- —Susan RoAne, author of The Secrets of Savvy Networking and How To Work a Room®
"No More Cold Calling is a simple, straightforward, step-by-step guide on how to get all the great prospects you'll need." -- —Michael S. Clouse, Editor-in-Chief, Nexera e-NewsT
"Referrals are the Holy Grails of selling. NO MORE COLD CALLING shows you how to get great referrals every day." --—Jeffrey Fox, bestselling author of Secrets of Great Rainmakers
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Descrizione libro Business Plus, 2007. Paperback. Condizione libro: New. Codice libro della libreria P110446695386
Descrizione libro Business Plus, 2007. Paperback. Condizione libro: New. Codice libro della libreria DADAX0446695386