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Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successful—such as P. T. Barnum, Bill Gates, James Dyson, and Martha Stewart—often use marketing methods that go against the grain, this analysis redefines the word “failure” and advocates the use of nontraditional business and marketing tactics. Each example shows how the marketer in question epitomized a never-say-die mindset and achieved triumph despite their seemingly faulty techniques.
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Informazioni sull?autore
Stephen Brown is a professor of marketing research at the University of Ulster. He is the author of numerous marketing books, including The Marketing Code and Wizard!
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Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780462099040
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Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780462099040
Quantità: 2 disponibili
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Fail Better!: Stumbling to Success in Sales & Marketing
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Marshall Cavendish, 2008
ISBN 10: 0462099040
ISBN 13: 9780462099040
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780462099040. Codice articolo 9847082
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