The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites - Brossura

Maslen, Andy

Brossura

ISBN 10: 0462099741 ISBN 13: 9780462099743

Casa editrice: Marshall Cavendish Books Ltd, 2010

Riassunto

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Su questo libro

L'autore:

Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

Product Description:

Book by Maslen Andy

Su questa edizione

• Editore: Marshall Cavendish Books Ltd
• Data di pubblicazione: 2010
• ISBN 10: 0462099741
• ISBN 13: 9780462099743
• Rilegatura: Copertina flessibile
• Numero di pagine: 214