Product Leadership: Pathways to Profitable Innovation - Rilegato

Cooper, Robert G.

 
9780465014330: Product Leadership: Pathways to Profitable Innovation

Sinossi

A major new study of product development practices and their results augments the new edition of a best-selling book on how companies can better deliver successful new products to the marketplace. 15,000 first printing.

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Informazioni sugli autori

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.


Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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