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"...a worthy read..." (Quality world, May 2006)
At Manchester Business School he has established a unique cohort of PhD scholarship students in conjunction with leading UK companies. This is the largest doctoral research group in this specialist are in Europe. He is a regular contributor to programmes at the Executive Development Centre. He also chairs and co-directs the Customer Management Leadership Group.
Professor Murphy holds five professional fellowships and is a member of the International Academy for Quality, whose members are chosen from the most active protagonists of quality in the world.
He is the author of four books, the most recent of which, The Lifebelt: the Definitive Guide to Managing Customer retention, was published in 2001.
Dr. Jamie Burton is a lecturer in Marketing at Manchester Business School and Director of Research for the Customer Management Leadership Group. he won the Yorkshire Water doctoral research scholarship, which allowed him to study for his PhD. He has published research in the areas of customer behaviour, satisfaction and loyalty. Dr Burton is also a regular contributor to the BBC GMR breakfast show business news.
Robin Gleaves and Jan Kitshoff met whilst at Manchester Business School and founded their consultancy in order to develop and implement their thinking in the field of customer profitability. They were involved in a issue and this is where the relationship withy Hon and Jamie began.
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Spese di spedizione:
EUR 5,26
Da: Regno Unito a: U.S.A.
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780470016343
Descrizione libro Condizione: New. Codice articolo 3373878-n
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Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0470016345
Descrizione libro Condizione: New. Codice articolo 3373878-n
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Codice articolo B9780470016343
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0470016345
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Descrizione libro Condizione: New. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714. . 2005. 1st Edition. Hardcover. . . . . Codice articolo V9780470016343
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 410 pages. 9.00x6.25x1.00 inches. In Stock. Codice articolo __0470016345