Articoli correlati a Customer Intelligence: From Data to Dialogue
Sinossi
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.
Dalla quarta di copertina
Customer Intelligence: From Data to Dialogue outlines clearly how and why ubiquitous information is going to change the world of marketing. It provides an eloquent and balanced perspective that is rooted in a deep understanding of how the marketing process actually works. It combines a thorough knowledge of how information is utilized to create customer profiles with a clear-sighted understanding of how these profiles may be employed in marketing campaigns. The reader is exposed to the vast potential of customer information as well as the reasons why many business leaders have failed to grasp this opportunity. In this landmark book the past is dissected and the future is proclaimed. It is essential reading.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Customer Intelligence: From Data to Dialogue
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Customer Intelligence: From Data to Dialogue This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780470018583
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Customer Intelligence : From Data to Dialogue
Editore:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0470018585
ISBN 13: 9780470018583
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Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 6824124-6
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Customer Intelligence : From Data to Dialogue
Editore:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0470018585
ISBN 13: 9780470018583
Antico o usato
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Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP97239088
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Customer Intelligence: From Data to Dialogue
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780470018583
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Customer Intelligence: From Data to Dialogue
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Customer Intelligence: From Data to Dialogue
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470018583. Codice articolo 8490004
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Customer Intelligence : From Data to Dialogue
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Customer Intelligence
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FW-9780470018583
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Customer Intelligence: From Data to Dialogue (eng)
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Customer Intelligence : From Data to Dialogue
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: New. Codice articolo 3426376-n
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