Research Methods for Business - Brossura

Hair Jr., Prof Joseph F.; Money, Arthur H.; Samouel, Phillip; Page, Mike

Brossura

ISBN 10: 0470034041 ISBN 13: 9780470034040

Casa editrice: John Wiley & Sons Ltd, 2007

Riassunto

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.

Su questo libro

L'autore:

Joseph Hair Jr. is Professor of Marketing at Kennesaw State University.
 

Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
 

Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
 

Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.

Dalla quarta di copertina:

"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes."
--Xavier Mendoza, Dean, ESADE Business School
 

Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia.
 

This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas.
 

Research Methods for Business includes:
 
* Applied examples for qualitative and quantitative approaches
* Practical illustrations of business research techniques
* Comprehensive coverage of ethics in business research
* A new continuing case in all chapters to illustrate application of concepts
* Data analysis boxes illustrating both Excel and SPSS
 

A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.

Su questa edizione

• Editore: John Wiley & Sons Ltd
• Data di pubblicazione: 2007
• ISBN 10: 0470034041
• ISBN 13: 9780470034040
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 466