Mail And Internet Surveys: The Tailored Design Method, 2007 Update With New Internet, Visual, And Mixed-mode Guide - Rilegato

Dillman, Don A.

Rilegato

ISBN 10: 047003856X ISBN 13: 9780470038567

Casa editrice: John Wiley & Sons Inc, 2006

Riassunto

A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys

Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.

Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.

New and updated material covers both the principles behind and directions for how to:

• Conduct Web surveys
• Visually design questionnaires
• Use paper mailed surveys

As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Su questo libro

Informazioni sull?autore

DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.

Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.

Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.

New and updated material covers both the principles behind and directions for how to:

• Conduct Web surveys
• Visually design questionnaires
• Use paper mailed surveys

As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 047003856X
• ISBN 13: 9780470038567
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 523
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile