A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it. This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:* Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization* Lively and fun "Global Insights" look at emerging areas of importance in tourism* Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture * New information on transportation options, including high-speed rail and river cruises * New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion * Updates on passport, visa, and governmental policies * Expanded treatment of crisis managementMoving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
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Descrizione libro Wiley, 2008. Hardcover. Condizione libro: New. 11. Codice libro della libreria DADAX0470084596
Descrizione libro Wiley, 2008. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface.PART 1: TOURISM OVERVIEW.Chapter 1: Tourism in Perspective.Introduction.What Is Tourism?Components of Tourism and Tourism Management.Economic Importance.Benefits and Costs of Tourism.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 2: Tourism through the Ages.Introduction.Early Beginnings.Early (and Later) Tourist Attractions.Early Economic References.The First Travel Agents.Historic Transportation.Accommodations.Chronologies of Travel.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Chapter 3: Career Opportunities.Introduction.Job Forecasts.Job Requirements.Career Possibilities.Career Paths in Tourism.Internships.Other Sources of Career Information.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.PART 2: HOW TOURISM IS ORGANIZED.Chapter 4: World, National, Regional, and Other Organizations.Introduction.International Organizations.Developmental Organizations (International and National).Regional International Organizations.National Organizations.Regional Organizations.State and Community Organizations.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 5: Passenger Transportation.Introduction.The Airline Industry.The Rail Industry.The Motorcoach Industry.The Automobile.The Cruise Industry.Other Modes.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 6: Hospitality and Related Services.Introduction.The Lodging Industry.The Food Service Industry.Meeting Planners.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 7: Organizations in the Distribution process.Introduction.Travel Agents.Internet.Consolidators.The Tour Wholesaler.Specialty Channelers.Choosing Channels.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 8: Attractions, Entertainment, Recreation, and Other.Introduction.Attractions.Gaming.Recreation.Entertainment.Festivals and Events.Shopping.Education.Publishing.Marketing and Publicity Organizations.Miscellaneous Services.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.PART 3: UNDERSTANDING TRAVEL BEHAVIOR.Chapter 9: Motivation for Pleasure Travel.Introduction.A Focus on Customers.The Need for a Theory.The Development of Motivation Models.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 10: Cultural and International Tourism for Life's Enrichment.Introduction.Importance.Life-Seeing Tourism.The Romance of Pleasure Travel.Developmental and Promotional Measures.Anthropography (Geography of Humankind).Types of Destinations as Travel Experiences.Other Tourist Appeals.Tourism and Peace.Summary.Key Concepts.Internet Exercises.Questions for Review and Discussion.Case Problems.Chapter 11: Sociology of Tourism.I. Codice libro della libreria ABE_book_new_0470084596
Descrizione libro Wiley, 2008. Hardcover. Condizione libro: New. Codice libro della libreria P110470084596
Descrizione libro Wiley, 2008. Hardcover. Condizione libro: New. book. Codice libro della libreria 0470084596
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804700845951.0
Descrizione libro Wiley. Hardcover. Condizione libro: New. 0470084596 New Condition. Codice libro della libreria NEW4.0238612
Descrizione libro John Wiley & Sons. Condizione libro: New. pp. 648. Codice libro della libreria 7494671