Yours for the Asking: An Indispensable Guide to Fundraising and Management - Rilegato

Levy, Reynold

Rilegato

ISBN 10: 0470243422 ISBN 13: 9780470243428

Casa editrice: John Wiley & Sons Inc, 2008

Riassunto

Learn how to power up your fundraising-from Reynold Levy, the master of fundraising

Drawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds.Rich with insights and invaluable advice from Levy's own lessons learned, this powerful book is for you, whether your organization is concerned with health, education, the arts, or humanitarian causes, a think tank or advocacy group, established or fledgling. Insightful, creative, and humorous, Yours for the Asking draws back the curtain to disclose Levy's secrets of success and reveals how you can:

• Tap into the resources of donors, large and small, for your institution or cause
• Reach wealthy people and successfully bring home the bacon
• Put aside fears, qualms, and hesitancies and confidently ask for funds
• Locate the intersection between the interests of business and the needs of your nonprofit organization
• Solve the mystery of fundraising from foundations
• Explore your organization's future in fundraising and discern its long-term trends
• Learn the best ways to combat the adverse impact of a wide, deep, and prolonged recession

Yours for the Asking will transform your view of fundraising from a dreaded aspect of your job to a high calling, from "pleading" for money to helping donors find pleasure in advancing social causes and strengthening key nonprofit institutions.Affluence and generosity abound. It's all yours-for the asking.

Su questo libro

Informazioni sull?autore

Dr. Reynold Levy has been the President of Lincoln Center for the Performing Arts since 2002. His leadership at Lincoln Center continues a distinguished career of public service in which he has served as president of the International Rescue Committee; senior officer of AT&T in charge of government relations; president of the AT&T Foundation; executive director of the 92nd Street Y; and staff director of the Task Force on the New York City Fiscal Crisis. He has published two books, Give and Take: A Candid Account of Corporate Philanthropy and Nearing the Crossroads: Contending Approaches to Contemporary American Foreign Policy. He writes and speaks widely about philanthropy, the performing arts, humanitarian causes and issues, and the leadership and management of nonprofit institutions. His most recent of many teaching affiliations has been as Senior Lecturer at the Harvard Business School.

Dalla quarta di copertina

Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management

"Reynold Levy is a master at persuading people to give money lots of money to worthy causes. Now he shares his wisdom with us all and at a bargain price!"
Tom Brokaw

"Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!"
John C. Whitehead, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State

"Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships."
Indra Nooyi, Chairman and CEO, PepsiCo

"I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable, and useful book."
David Rubenstein, Co-founder and Managing Director, The Carlyle Group

Dal risvolto di copertina interno

Yours for the Asking: An Indispensable Guide to Fundraising and Management

Most of us, when placed in a position to ask for a contribution even for a very worthy cause are uncomfortable doing so. But Americans give habitually to organizations and causes they care about. People, corporations, and foundations donate funds largely because they are asked to do so.

So why aren't you asking? And how can you do so more easily, more persuasively, and, even, more enjoyably?

The must-read, must-own guide to raising funds in the twenty-first century, Yours for the Asking will greatly enhance your effectiveness and confidence in fundraising. Drawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds.

Rich with insights and invaluable advice from Dr. Levy's own lessons learned, this powerful book is intended for anyone involved in the fundraising process nonprofit executives, development staff, trustees, fundraising consultants, board members, or volunteers. Whether your organization is concerned with health, education, the arts, human affairs, research, or advocacy groups, established or fledgling, Yours for the Asking draws back the curtain to disclose Dr. Levy's secrets of success and reveals how you can:

• Tap into the resources of donors, large and small, for your institution or cause

• Reach wealthy people face-to-face, in writing, in large groups, at special events, or over the Internet and successfully bring home the bacon

• Put aside fears, qualms, and hesitancies and confidently ask for funds

• Locate the intersection between the interests of business and the needs of your nonprofit organization

• Solve the mystery of fundraising from foundations

• Explore your organization's future in fundraising and discern its long-term trends

This hands-on guide is written out of a conviction that those charged with the privilege of raising funds can do better. Much better. Filled with countless examples, case studies, sample letters, and illustrative materials, Yours for the Asking will transform your view of fundraising from a dreaded task to a high calling, from "pleading" for money to helping donors find pleasure in advancing social causes and strengthening key nonprofit institutions.

Affluence and generosity abound. It's all yours for the asking.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0470243422
• ISBN 13: 9780470243428
• Rilegatura: Copertina rigida
• Numero di pagine: 208
• Contatto del produttore: Wiley VCH Verlag GmbH; info@wiley-vch.de; ; Boschstraße 12; Weinheim; Baden-Württemberg; 69469; Germania