Marketing Communications: A Brand Narrative Approach

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9780470319925: Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:

  1. Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
  2. Media neutral/multi-media approach   - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through    examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.

This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

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1.

Dahlen, Micael, Lange, Fredrik, Smith, T
Editore: Wiley (2017)
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro Wiley, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110470319925

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2.

Micael Dahlen, Fredrik Lange, Terry Smith
Editore: Wiley 2009-12-04, Chichester (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro Wiley 2009-12-04, Chichester, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780470319925

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Micael Dahlen, Fredrik Lange, Terry Smith
Editore: John Wiley & Sons 2009-12-04 (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro John Wiley & Sons 2009-12-04, 2009. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04996989

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ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro John Wiley and#38; Sons, 2009. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470319925

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Dahlen, Micael,Lange, Fredrik
Editore: Wiley John + Sons, West Sussex, United Kingdom (2008)
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro Wiley John + Sons, West Sussex, United Kingdom, 2008. Soft cover. Condizione libro: New. 1st Edition. ** Brand New US Edition ** Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Codice libro della libreria 9780470319925

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Micael Dahlen, Fredrik Lange, Terry D. Smith
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand stories to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using non-traditional media to reach groups not locking into normal channels . This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics.The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. Codice libro della libreria AAH9780470319925

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7.

Micael Dahlen, Fredrik Lange, Terry D. Smith
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuovi Paperback Prima edizione Quantità: 10
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand stories to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using non-traditional media to reach groups not locking into normal channels . This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics.The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. Codice libro della libreria AAH9780470319925

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Micael Dahlen; Fredrik Lange; Terry Smith
ISBN 10: 0470319925 ISBN 13: 9780470319925
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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0470319925. Codice libro della libreria ST0470319925

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9.

Dahlen, Micael; Lange, Fredrik; Smith, Terry D.
Editore: John Wiley and Sons Ltd (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuovi Brossura Prima edizione Quantità: 8
Valutazione libreria
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Descrizione libro John Wiley and Sons Ltd, 2009. Condizione libro: New. 2009. 1st Edition. Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162. . . . . . . Codice libro della libreria V9780470319925

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Micael Dahlen, Fredrik Lange, Terry D. Smith
Editore: John Wiley and Sons Ltd
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuovi Paperback Quantità: 2
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THE SAINT BOOKSTORE
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Descrizione libro John Wiley and Sons Ltd. Paperback. Condizione libro: new. BRAND NEW, Marketing Communications: A Brand Narrative Approach, Micael Dahlen, Fredrik Lange, Terry D. Smith, Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand 'stories' to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using 'non-traditional' media to reach groups not locking into 'normal channels'. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. Codice libro della libreria B9780470319925

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