Web Marketing All-in-One for Dummies - Brossura

Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth

Brossura

ISBN 10: 0470413980 ISBN 13: 9780470413982

Casa editrice: For Dummies, 2009

Riassunto

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Su questo libro

Informazioni sull?autore

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

Dalla quarta di copertina

Boost your bottom line with your $25 Google AdWords credit ? see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

• Show 'em you're there ? Book I shows you step by step how to maximize Internet potential for your business

• Rank high ? attract customers by rising to the top of searches; the secrets are in Book II

• How're you doing? ? Book III helps you find out by tracking how your ads, pages, and products perform

• It pays to advertise ? and Book IV demystifies managing pay-per-click ads, keywords, and budget

• Keep in touch ? Book V helps you develop marketing e-mails that customers want to read

• Let's blog ? the tips in Book VI teach you to create a blog that helps you connect with clients

• Socialize ? use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

• Go mobile ? leverage mobile technology with the tips in Book VIII

Open the book and find:

• Secrets to building Web sites that deliver your message

• How to get your site found by search engines

• Ways to improve your marketing with Web analytics

• Top ways to generate site traffic

• How to write ads that get clicks

• Tips on winning an audience for your blog

• How to deliver valuable mobile content

Inside ? your Google AdWords gift card worth $25

Dettagli dell'edizione

• Editore: For Dummies
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0470413980
• ISBN 13: 9780470413982
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 893
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile