Its Not Who You Know Its Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile - Rilegato

Avrin, David

Rilegato

ISBN 10: 0470483245 ISBN 13: 9780470483244

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.

This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.

• Offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business
• Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life
• Helps you define and refine your message to consumers to get more attention from the media
• The perfect marketing and PR guide for America's 30 million small businesses
• Gets results without the high price of marketing and PR professionals

The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

Su questo libro

Informazioni sull?autore

David Avrin has spent more than two decades at the forefront of modern marketing, public relations, and strategic branding. An in-demand speaker and consultant known internationally as "The Visibility Coach," his creative, eye-opening promotional strategies have helped thousands of professionals and entrepreneurs refine their messages, build their brands, and promote the unique aspects of their businesses. For more information, visit www.visibilitycoach.com.

Dalla quarta di copertina

The perfect marketing and PR guide for America's 30 million small businesses!

"Sensible, practical advice on the only way to build a brand in today's over-communicated society. Companies live or die with PR, so get a head start in the game by first reading David Avrin's well-written book."
Al Ries, coauthor of War in the Boardroom, The 22 Immutable Laws of Branding, and Positioning: The Battle for Your Mind

"David Avrin has written a great guide to the only kind of marketing that works doing what we say we'll do, delivering on the promise, and truly meeting the needs of others. This is a book full of useful advice, delivered with integrity."
Keith Ferrazzi, author of Who's Got Your Back and Never Eat Alone

"This book could make a big difference in the way you build your business. David Avrin's ideas will breathe new life into your brand and set you apart from the rest. Get out there and be noticed! Read this book!"
Ken Blanchard, coauthor of The One Minute Manager and author of Leading at a Higher Level

"David Avrin's easy-to-read book is full of great ideas and sage advice on creating picture-perfect moments that will raise your company's profile. Every company has the potential to be as memorable as this modern guide to business success!"
Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak Company

"David Avrin knows about visibility. This book is filled with common sense and effective strategies for being seen, getting known, and standing out. Read this book with a pen in hand. Take notes, create a plan, and apply the knowledge but only if you really want to be successful!"
Shep Hyken, author of Moments of Magic, The Loyal Customer, and The Cult of the Customer

"David Avrin's book heads you into the land of differentiation, which happens to be the key to success or failure of companies, products, and even people."
Jack Trout, author of In Search of the Obvious and coauthor of Differentiate or Die and Positioning: The Battle for Your Mind

Dal risvolto di copertina interno

When it comes to promoting your business or your brands, you know how valuable high-profile attention can be. But for most small businesses, the cost of hiring an outside firm to drum up that attention can be too much to bear. Thankfully, visibility expert David Avrin knows how to creatively and strategically win the eyes and ears of the marketplace without a massive marketing investment.

In It's Not Who You Know It's Who Knows You!, Avrin shows you how to seize every opportunity to showcase your brand, whether you do it on the Internet, television, radio, storefront, or street corner. While everyone seems to be preaching the gospel of networking, Avrin argues that what's more important than who you know is who knows you. After all, you can't know all your potential customers, but by raising the profile of your business and brand, they can certainly know you!

You'll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike as well as your own charm and some creative techniques you haven't thought of. He provides the tools to help you discover and promote the truly unique characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message.

When it comes to promoting your brand, sometimes you have to do it yourself on the street, in the papers, and anywhere else. Filled with powerful examples of businesses that have done it right, you'll learn how to craft a great pitch and promote who you are and what you do with a sharper focus on what makes you different, attractive, preferable, and ultimately, the right choice. Every time you get attention for your brand whether it's the headline story or just the word on the street you create endless new opportunities for increasing sales.

Want to turn the media spotlight on your business? This book shows you how.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0470483245
• ISBN 13: 9780470483244
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 216
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile