Search Engine Optimization (SEO) Secrets

Valutazione media 4,24
( su 177 valutazioni fornite da Goodreads )
 
9780470554180: Search Engine Optimization (SEO) Secrets

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

  • Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
  • Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
  • Demonstrates how to perform a professional SEO Web site audit
  • Reveals the techniques that current SEO leaders use to remain high in rankings
  • Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

From the Author: How to Get Your First Major SEO Client

Author Danny Dover

I have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.

Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties:

· The potential major client’s website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult.
· The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem.
· The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content’s value.
· Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not.

So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure.

That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven’t already had a major client in the past, the best case study isn’t really a case study at all. Use the potential clients site as an “in progress case study” and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself.

This combination of pre-identifying the potential major clients’ problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others.

Now it is your turn.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.

The Insider's Guide to:

  • Understanding search engine optimization like the pros

  • Making money from SEO consulting

  • Getting into the inner circles of the SEO industry

  • Choosing the right SEO troubleshooting tools for your SEO problems

  • Fixing search engine penalties

  • Using your competitors to your advantage

  • Using alternative search engines

  • Testing your SEO for optimal performance

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider Tips - Expert advice to help you optimize performance

  • Valuable Insights - Eye-opening descriptions of poorly documentedor undocumented features and procedures

  • Unbeatable Advice - Real-world workarounds and little-known tipsand techniques

About the Author:

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Dover, Danny
Editore: Wiley 2011-03-29 (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Softcover Quantità: > 20
Da
BookOutlet
(Thorold, ON, Canada)
Valutazione libreria
[?]

Descrizione libro Wiley 2011-03-29, 2011. Softcover. Condizione libro: New. Softcover. Publisher overstock, may contain remainder mark on edge. Codice libro della libreria 9780470554180B

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,57
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,14
Da: Canada a: U.S.A.
Destinazione, tempi e costi

2.

Danny Dover
Editore: John Wiley and Sons
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons. Condizione libro: New. Brand New. Codice libro della libreria 0470554185

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,23
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,00
In U.S.A.
Destinazione, tempi e costi

3.

Danny Dover, Erik Dafforn
Editore: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Paperback Prima edizione Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: * Understanding Search Engine Optimization * Relearning How You See the Web * Picking the Right SEO Tools * Finding SEO Problems * Solving SEO Problems * SEO Best Practices * The SEO Consulting Process * Comprehensive Site Audit (Informational Website) * Comprehensive Site Audit (E-Commerce Website) * Understanding the SEO Industry * Search Engine Verticals * Optimizing for Alternative Search Engines * Setting Up a Testing Platform * SEO Resources * Attending SEO Conferences. Codice libro della libreria AAH9780470554180

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Danny Dover, Erik Dafforn
Editore: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Paperback Prima edizione Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: * Understanding Search Engine Optimization * Relearning How You See the Web * Picking the Right SEO Tools * Finding SEO Problems * Solving SEO Problems * SEO Best Practices * The SEO Consulting Process * Comprehensive Site Audit (Informational Website) * Comprehensive Site Audit (E-Commerce Website) * Understanding the SEO Industry * Search Engine Verticals * Optimizing for Alternative Search Engines * Setting Up a Testing Platform * SEO Resources * Attending SEO Conferences. Codice libro della libreria AAH9780470554180

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,32
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Dover, Danny; Dafforn, Erik
Editore: Wiley
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi PAPERBACK Quantità: > 20
Da
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470554185 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria NATARAJB1FI934347

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

6.

Danny Dover, Erik Dafforn
Editore: John Wiley and Sons Ltd
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Paperback Quantità: > 20
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd. Paperback. Condizione libro: new. BRAND NEW, Search Engine Optimization (SEO) Secrets, Danny Dover, Erik Dafforn, Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: * Understanding Search Engine Optimization * Relearning How You See the Web * Picking the Right SEO Tools * Finding SEO Problems * Solving SEO Problems * SEO Best Practices * The SEO Consulting Process * Comprehensive Site Audit (Informational Website) * Comprehensive Site Audit (E-Commerce Website) * Understanding the SEO Industry * Search Engine Verticals * Optimizing for Alternative Search Engines * Setting Up a Testing Platform * SEO Resources * Attending SEO Conferences. Codice libro della libreria B9780470554180

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,74
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Danny Dover; Erik Dafforn
Editore: Wiley (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0470554185

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,66
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

8.

Danny Dover
Editore: John Wiley and#38; Sons (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Quantità: > 20
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and#38; Sons, 2011. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470554180

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,04
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Danny Dover, Erik Dafforn
Editore: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Paperback Prima edizione Quantità: 10
Da
Book Depository hard to find
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condizione libro: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: * Understanding Search Engine Optimization * Relearning How You See the Web * Picking the Right SEO Tools * Finding SEO Problems * Solving SEO Problems * SEO Best Practices * The SEO Consulting Process * Comprehensive Site Audit (Informational Website) * Comprehensive Site Audit (E-Commerce Website) * Understanding the SEO Industry * Search Engine Verticals * Optimizing for Alternative Search Engines * Setting Up a Testing Platform * SEO Resources * Attending SEO Conferences. Codice libro della libreria BZV9780470554180

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,06
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Dover, Danny, Dafforn, Erik
Editore: Wiley (2011)
ISBN 10: 0470554185 ISBN 13: 9780470554180
Nuovi Quantità: 1
Da
Nearfine Books
(Brooklyn, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2011. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780470554180-1

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,72
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,43
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro