Articoli correlati a Social Media Metrics: How to Measure and Optimize Your...
Sinossi
Explains why striving for more Twitter followers or Facebook friends than the competition is a failing strategy, how to leverage the time and effort that is invested in social media, how to convince wary colleagues that social media works and much more.
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Informazioni sull?autore
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.
Dalla quarta di copertina
Measure the success of your social media business strategy
Filling a key need for serious online marketers, Social Media Metrics gives you an A Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it."
Seth Godin, author, Linchpin
"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach."
Jeremiah Owyang, Web strategist
"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, you'll learn how to be data driven!"
Avinash Kaushik, author, Web Analytics 2.0
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Da: Hamelyn, Madrid, M, Spagna
Valutazione del venditore 4 su 5 stelle
Condizione: Como nuevo. : Este libro es una guía para medir el éxito de las estrategias de marketing en redes sociales. Explica cómo aprovechar el tiempo y el esfuerzo invertido en redes sociales y cómo convencer a aquellos que temen las nuevas tecnologías de que las redes sociales son una herramienta valiosa para los negocios. El libro está lleno de ejemplos específicos de métricas que se pueden utilizar para guiar los esfuerzos de marketing en redes sociales a medida que surgen nuevos medios de comunicación. EAN: 9780470583784 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Social Media Metrics: How to Measure and Optimize Your Marketing Investment Autor: Jim Sterne Editorial: Wiley Idioma: en Páginas: 272 Formato: tapa dura. Codice articolo Happ-2022-05-19-ddeb7ef5
Quantità: 1 disponibili
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Da: Hamelyn, Madrid, M, Spagna
Valutazione del venditore 4 su 5 stelle
Condizione: Como nuevo. : Este libro es una guía para medir el éxito de las estrategias de marketing en redes sociales. Explica cómo aprovechar el tiempo y el esfuerzo invertido en redes sociales y cómo convencer a aquellos que temen las nuevas tecnologías de que las redes sociales son una herramienta valiosa para los negocios. El libro está lleno de ejemplos específicos de métricas que se pueden utilizar para guiar los esfuerzos de marketing en redes sociales a medida que surgen nuevos medios de comunicación. EAN: 9780470583784 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Social Media Metrics: How to Measure and Optimize Your Marketing Investment Autor: Jim Sterne Editorial: Wiley Idioma: en Páginas: 272 Formato: tapa dura. Codice articolo Happ-2023-05-11-5d0a21a9
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Social Media Metrics : How to Measure and Optimize Your Marketing Investment
Editore:
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470583789
ISBN 13: 9780470583784
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-311-354
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.02. Codice articolo G0470583789I2N00
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR006224619
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003686665
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (The New Rules of Social Media Series)
Editore:
John Wiley and Sons, 2010
ISBN 10: 0470583789
ISBN 13: 9780470583784
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780470583784. Codice articolo 9760108
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780470583784
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780470583784
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