Social Media Metrics: How to Measure and Optimize Your Marketing Investment - Rilegato

Sterne, Jim

Rilegato

ISBN 10: 0470583789 ISBN 13: 9780470583784

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

Explains why striving for more Twitter followers or Facebook friends than the competition is a failing strategy, how to leverage the time and effort that is invested in social media, how to convince wary colleagues that social media works and much more.

Su questo libro

L'autore:

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.

Dalla quarta di copertina:

Measure the success of your social media business strategy

Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.

"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it."
—Seth Godin, author, Linchpin

"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach."
—Jeremiah Owyang, Web strategist

"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, you'll learn how to be data driven!"
—Avinash Kaushik, author, Web Analytics 2.0

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• ISBN 10: 0470583789
• ISBN 13: 9780470583784
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 240