Brossura

ISBN 10: 0470632011 ISBN 13: 9780470632017

Casa editrice: John Wiley and Sons, 2010

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

• Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
• Focuses on content development methodologies that are not only fundamental but will move people to action
• Upends the usual paradigm by making the audience the hero and the presenter the mentor
• Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

From the Back Cover:

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you'll be able to:

• Leverage the hidden story structures inherent in great communication
• Connect with your audience empathetically
• Create captivating content
• Craft ideas that get repeated
• Inspire enthusiasm and support for your vision

"Finally! Someone has incorporated the power of story into presentations!"
—Damon Lindelof, Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
—Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
—Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award

About the Author:

Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.