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Prediction Techniques for Marketing Planners : The Practical Application of Forecasting Methods to Business Problems
Editore:
John Wiley & Sons, New York:, 1971
ISBN 10: 0470674709
ISBN 13: 9780470674703
Antico o usato
Rilegato
Prima edizione
Da: About Books, Henderson, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good+ EX-LIBRARY. Condizione sovraccoperta: No jacket. First U.S. Edition. New York:: John Wiley & Sons, 1971. A square, reasonably tight copy. Inner hinges are perfect. WITHDRAWN stamp, and a few other library markings on the endpapers. Text pages are clean, crisp, and unmarked. No underlining. No highlighting. No margin notes. First American printing with "First published 1971" on the copyright page. Among the book's 10 chapters are: The Dependence of Successful Marketing on Successful Forecasting; Some Forecasting Methodology in Marketing; The Logical Approach to Forecasting; The Essentials of Decision Making; Case Study 1: A Disinvestment Problem; Case Study 2: A Company Acquisition; Conclusion. With 22 figures. Mathematical Appendix. Index. Bound in the original black boards, lettered in shiny gold on the spine. First U.S. Edition. Hard Cover. Very Good+ EX-LIBRARY./No jacket. 8vo. 254pp. Codice articolo 006892
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