Articoli correlati a Business Development: A Market-Oriented Perspective
Sinossi
This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
The book is divided into three modules focusing on the market-oriented business developer’s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer’ at the end to enhance a student’s learning.
The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author’s own experience as a biotech entrepreneur, as well as from the wider global business community.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreWiley
- Data di pubblicazione2012
- ISBN 10 047068366X
- ISBN 13 9780470683668
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine570
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Business Development : A Market-Oriented Perspective
Editore:
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 047068366X
ISBN 13: 9780470683668
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Business Development: A Market-Oriented Perspective
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Business Development: A Market-Oriented Perspective
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Foto dell'editore
Business Development : A Market-Oriented Perspective
Editore:
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 047068366X
ISBN 13: 9780470683668
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 10205208-6
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Foto dell'editore
Business Development : A Market-Oriented Perspective
Editore:
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 047068366X
ISBN 13: 9780470683668
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 15887452-20
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Business Development: A Market-Oriented Perspective
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Business Development: A Market-Oriented Perspective
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Business Development: A Market-Oriented Perspective
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Business Development - A Market-Oriented Perspective
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