Contemporary Strategy Analysis: Text and Cases - Brossura

Grant, Robert M.

Brossura

ISBN 10: 0470747099 ISBN 13: 9780470747094

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

NEW! Combined Text & Cases Version

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7^th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.

Contemporary Strategy Analysis 7^th edition is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases will be available upon publication at the companion websitewww.contemporarystrategyanalysis.com

Contemporary Strategy Analysis 7^th Edition is also available in a text only version – ISBN: 9780470747100

Su questo libro

Recensione

Praise for the 7th Edition of Contemporary Strategy Analysis
 

 
'In the strategic management textbook jungle, Robert Grant's Contemporary Strategy Analysis, Seventh Edition stands up by its clarity and completeness. Its fluid style and vivid case examples will help students of strategic management, at all levels, to easily grasp even the most complex issues. Strategic management is more than just analytical tools, it is also about content, and an up-to-date content is one of the key strength of this new edition of Contemporary Strategy.'
 
Olivier Furrer, Nijmegen School of Management, The Netherlands
 

 
'Professor Robert M. Grant has prepared an outstanding text on strategic management that exemplifies theoretical rigor, content integration, practical relevance, and situational currency all together. Highly recommended as an excellent text for MBA students and advanced undergraduate business students.'
 
Prof. Mingfang Li, Professor of Management, California State University, Northridge
 

 
'The conceptual rigor and depth of this book goes beyond that of any competitor in the field. Yet, the coverage of topics is succinct and immediately accessible to readers. The resources available, whether in references to key academic research or instruction material is superb.'
 
Dr. Rudolf R. Sinkovics, Manchester Business School
 

 
'Grant's text provides a clear and coherent conceptual framework for strategy analysis, accessible to both undergraduate and postgraduate students. Whilst there are many texts that consider strategy, this is one of the very few that successfully blends contemporary theory with examples of practice, to both inform the understanding of the topic and develop relevant applied skills in the reader. When used with the supporting cases text, they provide an excellent rich and discursive environment for the study of modern strategy.'
 
Dr. Ian Pownall, Hull University Business School
 

 
'Grant's text is well-written and accessible at both the undergraduate and MBA levels, and yet it does so without a loss of rigor and detail necessary to fully understand complex ideas. Furthermore, Grant does a great job keeping up with more recent developments in the strategy literature, connecting cutting-edge research in the field with conceptual frameworks and tools for students to apply in their strategic analyses. '
 
Dr. Jongwook Kim, Western Washington University
 

 

 
'Grant remains a classic of contemporary strategy analysis. The 7th edition keeps the excellent structure we have become accustomed to - tools of analysis, competitive analysis, business strategy and corporate strategy - but is significantly up-dated in key areas such as sources of competitive advantage, in particular the role of complementarity and context in strengthening barriers to competitive imitation. The list of cases has been refreshed with a number of new cases dealing with topics currently of great public interest. Grant's writing style makes the text equally accessible to graduate students and senior undergraduates'
 
Prof. Frank Bradley, University College Dublin

Product Description

Book by Grant Robert M

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0470747099
• ISBN 13: 9780470747094
• Rilegatura: Copertina flessibile
• Numero di pagine: 926
• Contatto del produttore: non disponibile
• Persona responsabile: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Germania