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Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi - Rilegato
Sinossi
Important lessons in advertising from an industry leader
Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.
Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.
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Recensione
"...a book for anyone involved in marketing, advertising, or brand creation– indeed anyone interested in the power of ideas..." ( The star online, 12 August 2003)
L'autore
Michael Newman is one of Australia's leading creative figures. As executive Creative Director of Saatchi & Saatchi, from 1996 to 2001, he led the agency back to the top of the country's award tallied, and initiated its strongest period of growth and financial success.
He was born in Melbourne and is a graduate of Monash University, Michael now lives and writes in a small cliff-top cottage on Sydney's northern beaches, where he overlooks the Pacific Ocean, his credit card bills and numerous deadlines.
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- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2003
- ISBN 10 0470820837
- ISBN 13 9780470820834
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine250
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.82. Codice articolo G0470820837I3N00
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