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9780470890615: Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

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"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"---Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business, Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Improve your business's decision making. Align your business processes with your business's objectives, Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helpsyou do it all with workable solutions that will add tremendous value toyour business.

Data warehousing. Source data. Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?

Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic---rather than a technical---approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.

Business Analytics for Managers provides you with an in-depth look at: The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means Maximizing your company's collection of source data

The functionality of a data warehouse Detailed strategies on assessing and prioritizing BA projects

Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation---project managers, analysts, report devlopers, strategists, CIOs, CEOs, CFOs, CxOx, IT leaders, and database specialists---offering practical insights on delivering the right decision support to the right people at the right time.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Gert H.N. Laursen is head of customer inteligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, inclding data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.
Jesper Thorlund is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

Dalla quarta di copertina

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find:

  • Proven guidance on developing an information strategy

  • Tips for supporting your company's ability to innovate in the future by using analytics

  • Practical insights for planning and implementing BA

  • How to use information as a strategic asset

  • Why BA is the next stepping-stone for companies in the information age today

  • Discussion on BA's ever-increasing role

Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Dal risvolto di copertina interno

Data warehousing. Source data.

Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?

Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holisticrather than a technicalapproach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.

Business Analytics for Managers provides you with an in-depth look at:

  • The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means

  • Maximizing your company's collection of source data

  • The functionality of a data warehouse

  • Detailed strategies on assessing and prioritizing BA projects

  • Development and deployment of information at a functional level

  • What BA will look like in the future

  • The relationship between business strategies and the BA function

  • How BA can work to support the improvement and maintenance of your business's various processes

Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementationproject managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialistsoffering practical insights on delivering the right decision support to the right people at the right time.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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9788126544127: Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

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ISBN 10:  8126544120 ISBN 13:  9788126544127
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Thorlund, Jesper, Laursen, Gert H. N.
ISBN 10: 0470890614 ISBN 13: 9780470890615
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Hardcover. Condizione: Very Good. Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley & SAS Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780470890615

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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780470890615

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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780470890615. Codice articolo 7062095

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