Based on Ann Rhoades’ years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades’ work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang’s China Bistros.
Built on Values provides a clear blueprint for how to accomplish culture change, showing:
Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.
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Ann Rhoades is President of People Ink, which helps companies build values-based corporate cultures using the Values Blueprint principles, and CEO of CareLeaders, LLC. She was one of the five founding executives of JetBlue Airways, Chief People Officer for Southwest Airlines, and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. Today, she continues to serve on the JetBlue Board of Directors, as well as on the boards of P.F. Chang's China Bistro; HireVue, Inc.; Anderson School of Business at the University of New Mexico; ACCION New Mexico - Arizona - Colorado; and is board chair of Safer New Mexico Now. She lives in Albuquerque, New Mexico.?
Nancy Shepherdson is a freelance journalist who has written more than 500 articles and five books over the past twenty years.
Praise for Built on Values
"What was so different with Ann's system of hiring top people is that she made it a process that applied throughout the company from day one. JetBlue has successfully developed a very positive reputation for crew member and customer satisfaction using the concepts and processes recommended in Built on Values." ?Dave Barger, CEO, JetBlue Airways
"Ann Rhoades has one of the most brilliant 'people minds' I've ever known, especially with regard to relationships and people issues. Ann's work will go a long way toward getting people to live their values. Her model outlined in Built on Values is a how-to for all leaders."?Rick Federico, chairman and co-CEO, P.F. Chang's China Bistro
"Ann Rhoades has helped us incorporate our values into the interview process, training, and our rewards program. She helped us develop and live the right behaviors, then articulate what we expect from people and hold them accountable for their actions. Built on Values teaches you how to do that for your organization."?Len Trainor, CEO, Heritage Home Healthcare and Hospice
"Ann Rhoades' values-based approach to leadership was catalytic for ACCION. Her guidance helped transform our organization."?Anne Haines Yatskowitz, president and CEO, ACCION New Mexico ? Arizona ? Colorado
"Lots of people talk about changing corporate culture. Ann Rhoades knows how to do it. Built on Values offers real, step-by-step information about how to go about selecting core values, figuring out the behaviors that go with them, and reinforcing them."?Dr. Gerald Winslow, vice president of mission and culture, Loma Linda (California) University Hospitals
"Ann Rhoades is one of those dynamic presences that you always benefit from listening to. She is an inspiring and creative leader with a different perspective. With her knowledge and experience, she can get right to the heart of what is needed to move forward. In Built on Values, she presents an operational model for building a high-performing culture."?Bob Hamer, founder, Primitive Logic
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