How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products - Brossura

Adam, Timothy

Brossura

ISBN 10: 0470944560 ISBN 13: 9780470944561

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:

• Establish your Etsy shop
• Effectively photograph your products
• Post your products to optimize visibility and increase sales
• Brand your business
• Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

Su questo libro

L'autore:

Timothy Adam teaches people how to use Etsy.com through his web- site Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.

Dalla seconda/terza di copertina:

Back in the olden days—youknow, circa 2004 or so—artists and craftspeople had to drag their portfolio and wares to galleries and craft shows, and popularity in the local market didn't mean an end to your day job. But thanks to Etsy, a website that connects makers of handmade products and crafts with buyers, those same artisans can now market and sell their goods to a worldwide network of motivated shoppers.

Etsy.com is the newest tool of the arts and crafts trade, and How to Make Money Using Etsy is your instruction manual. To date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.

Whether an Etsy newbie or a veteran seller, you'll get a step-by-step guide to running a successful Etsy shop. Successful Etsian Tim Adam leads you through the Etsy community, including the forum, where fellow Etsians offer support and critiques vital to defining your brand; the Etsy Storque blog; and the Etsy Teams, like-minded sellers who help promote each other's work.

Mastering your craft is only step one in developing a successful Etsy brand. You'll learn how to:

• Properly set up your Etsy shop and start listing your handmade goods
• Develop a good keyword and search engine optimization strategy
• Create compelling blog content to drive traffic to your Etsy shop
• Promote your brand through Facebook and Twitter

In a world where nearly everything has been made by machine, the demand for handcrafted goods is growing. You know how to make the products—now master the age-old craft of making money.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 0470944560
• ISBN 13: 9780470944561
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 222