Sinossi
Authors Joel Kurtzman and Glenn Rifkin have put together a "best practices" approach to help you turn your company into an Internet powerhouse. Rather than offering academic platitudes and theoretical jargon, Kurtzman and Rifkin focus on the transformation taking place inside real companies with real corporate battlefields to cross. Their diverse and electric list of cases, which includes GM, Enron, GE Plastics, Nortel Networks, Southwest Airlines, Staples, Progressive Corporation, and Victoria's Secret, shows how these distinct players from many industries have surged ahead of the competition and are demonstrating extraordinary results online.
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