Writing High-Tech Copy That Sells - Brossura

King, Janice M.

Brossura

ISBN 10: 0471058467 ISBN 13: 9780471058465

Casa editrice: John Wiley & Sons Inc, 1995

Riassunto

Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.

Su questo libro

Product Description

Book by King Janice M

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0471058467
• ISBN 13: 9780471058465
• Rilegatura: Copertina flessibile
• Numero di pagine: 304
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile