The Selling Fox: A Field Guide for Dynamic Sales Performance - Rilegato

Holden, Jim

Rilegato

ISBN 10: 0471061808 ISBN 13: 9780471061809

Casa editrice: Wiley, 2002

Riassunto

A follow-up to the author's highly successful Power Base Selling.

• Ideal for any kind of salesperson.

Su questo libro

Informazioni sull?autore

JIM HOLDEN is the founder and CEO of Holden International, a globally recognized leader in sales and marketing effectiveness since 1979. His company pioneered the treatment of customer value, competition, and politics in selling with the Power Base Selling program. He is the author of Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing, and Technology, both available from Wiley. For more information, please visit www.holdenintl.com

Dalla quarta di copertina

Advanced Praise for THE SELLING FOX

"A terrific book for the advanced sales professional. Jim Holden helps you create an easy-to-follow and battle-tested system that will lead to higher sales, more competitive victories, and stronger relationships at the executive level. It is a must-read for those who are serious about developing more business."
-- Gerhard Gschwandtner, founder and Publisher, Selling Power

"Many books have been written about selling techniques, but few provide real value to the sales executive in the field. Jim Holden delivers the key elements of selling success, and the tips and sample dialogue he provides will help sales professionals sharpen their skills and improve their close rates. I can easily see The Selling Fox becoming an indispensable tool for all sales organizations. I only hope my competition doesn't read it."
-- John McCain, President, E Solutions Division, EDS

"There are lots of salespeople, but few who can operate at the highest level. Anyone who either aspires to sell at the top levels of business or is responsible for a commercially focused sales team should read this book. Highly recommended!"
-- Peter Matthews, Partner in charge of Sales, Ernst & Young International

"The Selling Fox is the most powerful resource I've read for planning and executing successful selling strategies. Jim Holden has a masterful way of simplifying the complex nature and character of the professional salesperson in the most practical, results-driven way. Anyone who aspires to the highest income potential of top selling professionals should study this book for all it's worth."
-- Glynn Spangenberg, Vice President of Sales, QUALCOMM Incorporated

"The Selling Fox strikes a perfect balance of groundbreaking sales methodologies and proven, high-impact tactics, necessary tools in today's competitive climate. Salespeople who commit to applying the concepts put forth in this book will outfox the competition, deliver significant value to their clients, build long-lasting relationships-- both internally and externally-- and realize greater selling success."
-- Rick Snyder, Senior Vice President
NextiraOne, Network Solutions Provider and Cisco Gold Certified Partner

Dal risvolto di copertina interno

A HIGHER LEVEL OF SALES SUCCESS

Jim Holden's Power Base Selling went far beyond the simple art of persuasion and turned good salespeople into great ones. Now Holden introduces the next step in the salesperson's professional evolution. Power Base Selling established the process for effectively engaging and defeating competition; The Selling Fox will show you how to fully execute that process. You'll not only fend off the competition; you'll de-install them from accounts, becoming the ultimate sales performer-the Selling Fox.

Selling Foxes dominate their competition with the knowledge that their success isn't based on what they sell, but on how they sell. They rely solely on their skills, knowledge, and influence, never letting past success lead to a false sense of security, always striving toward bigger and better results. Their companies depend on them, their rivals fear them, and their peers emulate them. They understand their customers and competition better than anyone else, and they use that knowledge to empower customers with compelling solutions while disabling their competition.

An expert, in-depth examination of what Foxes do and how they do it, this book is a comprehensive and unparalleled field guide to take salespeople to the pinnacle of professional development. Packed with case studies, tactics, and no-nonsense guidelines, The Selling Fox presents expert strategies for outmaneuvering and outselling your competitors in every situation.

You'll learn how to:
* Measure your personal performance and professional development
* Establish and maintain executive relationships
* Destabilize the competition to win market share
* Build personal credibility
* Utilize advanced blocking and trapping techniques
* Objectively evaluate sales opportunities and pursue the right lead every time
* Anticipate and defend against competitors' attacks

Personal insights from Foxes in well-known U.S. companies-and characteristics that make them the sales geniuses they are-will help you develop your skills to the Fox level. So if you want to outsell the competition with intelligence and technique, let The Selling Fox be your guide to success.

Dettagli dell'edizione

• Editore: Wiley
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0471061808
• ISBN 13: 9780471061809
• Rilegatura: Copertina rigida
• Numero di pagine: 239
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile