Clickstream Data Warehousing - Brossura

Sweiger, Mark; Madsen, Mark R.; Langston, Jimmy; Lombard, Howard

Brossura

ISBN 10: 0471083771 ISBN 13: 9780471083771

Casa editrice: John Wiley & Sons Inc, 2002

Riassunto

The first, step-by-step guide to building Web-enabled data warehouses
The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences. Following Ralph Kimball's The Data Webhouse Toolkit (0-471-37680-9) where he provides the blueprint, Clickstream Data Warehousing fills developers in on all the technical details that go into building a Web-enabled data warehouse. The authors review all key architectural and design issues that developers need to masterfully build a Webhouse using examples to illustrate key points.
Companion Web site features code examples from the book and links to related Web sites.

Su questo libro

Informazioni sull'autore

MARK SWEIGER is President and Principal of Clickstream Consulting, a boutique consultancy specializing in clickstream data warehouses and data warehouse education. He is a noted author on data warehousing and is a speaker at The Data Warehousing Institute.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0471083771
• ISBN 13: 9780471083771
• Rilegatura: Copertina flessibile
• Numero di pagine: 452
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile