Dictionary of Retailing and Merchandising: An Authorative Reference to Buying Merchandising and Visual Display, Retail Advertising - Rilegato

Rosenberg, Jerry M.

Rilegato

ISBN 10: 047111023X ISBN 13: 9780471110231

Casa editrice: John Wiley & Sons Inc, 1995

Riassunto

Defines more than four thousand words, terms, and phrases related to marketing, advertising, wholesaling, direct marketing, and buying

Su questo libro

Informazioni sull'autore

JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Marketing and Advertising, the Dictionary of Business and Management, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

Dettagli dell'edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 047111023X
• ISBN 13: 9780471110231
• Rilegatura: Copertina rigida
• Numero di pagine: 261
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile