An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
An all-in-one resource on writing, editing, organizing, and delivering Web content
Are you a professional writer or editor who wants to better understand the Web as a new communications medium? A knowledge or content manager of a corporate or organizational Web site looking for ways to attract, retain, and inform users? A Web production manager or designer who needs more information about the interplay of text and multiple media?
Experts Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. They'll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You'll also explore the basic technological issues involved in building and managing a successful site.
This book includes such topics as:
* The skills and responsibilities of content developers
* User surfing and reading behaviors
* How to structure, organize, and design information
* Nonlinear text, strategic linking, and interactivity
* The Web page versus the Web screen
* Tips to getting Web work
The companion Web site includes resource listings and updates to the book.
Wiley Computer Publishing
Timely. Practical. Reliable.
Visit our Web site at www.wiley.com/compbooks/
Visit our companion Web site at www.wiley.com/compbooks/hammerich/
IRENE HAMMERICH is the cofounder and senior partner of Inner Action, Inc. and Focus48, new media training and production companies. She handles corporate and government Web site production, coordinates a partnership with Algonquin College to deliver new media courses, and speaks extensively on the technological and creative issues involved in content delivery.
CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Wiley, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria M0471146110
Descrizione libro Wiley, 2001. Paperback. Condizione libro: New. Codice libro della libreria DADAX0471146110