Developing Online Content: The Principles of Writing and Editing for the Web - Brossura

Hammerich, I.

 
9780471146117: Developing Online Content: The Principles of Writing and Editing for the Web
Brossura
ISBN 10: 0471146110 ISBN 13: 9780471146117
Casa editrice: John Wiley & Sons Inc, 2002

Sinossi

An all-in-one resource on writing, editing, organizing, and delivering Web content Are you a professional writer or editor who wants to better understand the Web as a new communications medium? A knowledge or content manager of a corporate or organizational Web site looking for ways to attract, retain, and inform users? A Web production manager or designer who needs more information about the interplay of text and multiple media? Experts Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. They'll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You'll also explore the basic technological issues involved in building and managing a successful site. This book includes such topics as: The skills and responsibilities of content developers User surfing and reading behaviors How to structure, organize, and design information Nonlinear text, strategic linking, and interactivity The Web page versus the Web screen Tips to getting Web work The companion Web site includes resource listings and updates to the book. Wiley Computer Publishing Timely. Practical. Reliable. Visit our Web site at www wiley.com/compbooks/ Visit our companion Web site at www wiley.com/compbooks/hammerich/

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Informazioni sull?autore

IRENE HAMMERICH is the cofounder and senior partner of Inner Action, Inc. and Focus48, new media training and production companies. She handles corporate and government Web site production, coordinates a partnership with Algonquin College to deliver new media courses, and speaks extensively on the technological and creative issues involved in content delivery.

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Editore
John Wiley & Sons Inc
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0471146110
ISBN 13 
9780471146117
Rilegatura
Copertina flessibile
Numero di pagine
400
Contatto del produttore
non disponibile
Persona responsabile
Nachyta Pederzini
0039 0516047011
n.pederzini@terminaldistribuzione.com

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