Measuring the Impact of Your Web Site - Brossura

Buchanan, Robert W.; Lukaszewski, Charles

Brossura

ISBN 10: 0471172499 ISBN 13: 9780471172499

Casa editrice: John Wiley & Sons Inc, 1997

Riassunto

This text tackles the issue of how a "Web master" can measure the commercial value of a site in order to make decisions about ongoing investments and content development. It offers advice on creating a workable productivity plan, selecting the right tools, gathering and interpreting data, and using the results to build a more effective site. Topics covered include: establishing site objectives; audience analysis; information gathering and analysis; server monitoring; understanding the Web site life cycle; and content evolution.

Su questo libro

Informazioni sull?autore

ROBERT W. BUCHANAN, Jr., is a network consultant to major Internet vendors, including Netscape, Microsoft, and Novell.

CHARLES LUKASZEWSKI is President of eWorks!, a provider of Internet products and services. He is also a web site management consultant and frequent contributor to leading industry publications, including MacWeek, Network World, and PR Tactics.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0471172499
• ISBN 13: 9780471172499
• Rilegatura: Copertina flessibile
• Numero di pagine: 316
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile